Demand Optimization

 We continue the journey through the Category Management Maturity Model with a focus on Demand Optimization.  How is this different from Demand Management and how does Demand Optimization move us closer to our goal which is to reach the Value Creating level of the Maturity Model.  We will also weave in the Impact COVID-19 will have on the demand profile for your categories.   The is a podcast you won’t want to miss. 

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